Toys are a big deal
The toy industry’s annual total economic impact in the U.S. is $110.9 billion.
The average price of a toy is around $10, but the estimated 3 billion units sold across the nation each year generates approximately $27 billion in direct toy sales.
The toy industry supports an estimated 691,263 jobs (FTE) generating more than $35.1 billion in wages for U.S. workers.
The toy industry generates $14.98 billion in tax revenue each year
Domestic Value of toys
The toy industry supports hundreds of thousands of U.S. jobs, and reinvests billions of dollars here at home.
Up to 82¢ of every toy retail dollar remains in the U.S.
Just under 82% of U.S. retail dollars remain in the country as a result of U.S. domestic operations (e.g., production plus wholesale and retail).
About 65¢ of every toy production dollar remains in the U.S.
On average, about 65% of the more than $18.4B that toy companies invest annually in production (e.g., salaries, benefits, and material costs) remain in the U.S.